ARQUE TECHNOLOGIES — MARKETING MANAGER TRAINING

Responsible	Arque Technologies
Last Update	05/09/2026
Members	1

Course
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Module 1: Know the Company

5Lessons ·
- 1.1: Who we are?
- 1.2: Our vision and mission
- 1.3: Our products and services
- 1.4: Our strengths
- 1.5: Our market positioning
Module 2: Know the Products

3Lessons ·
- 2.1: Textbooks
- 2.2: AI & Robotics Labs
- 2.3: Robotics Kit and Trainer
Module 3: Know the Curriculum

6Lessons ·
- 3.1: NEP 2020
- 3.2: Digital literacy
- 3.3: Computational thinking
- 3.4: STEM education
- 3.5: Robotics
- 3.6: Future skills
Module 4: Understand the School

6Lessons ·
- 4.1: How schools make purchasing decisions
- 4.2: Principal's priorities
- 4.3: Director/Management priorities
- 4.4: Coordinator priorities
- 4.5: Identifying decision-makers
- 4.6: Understanding school requirements
Module 5: Sales Skills

12Lessons ·
- 5.1: Finding schools
- 5.2: Lead generation
- 5.3: Calling
- 5.4: Appointment setting
- 5.5: First meeting
- 5.6: Product presentation
- 5.7: Demonstration
- 5.8: Need analysis
- 5.9: Objection handling
- 5.10: Negotiation
- 5.11: Closing
- 5.12: Follow-up
Module 6: Field Skills

9Lessons ·
- 6.1: Planning a territory
- 6.2: Planning daily visits
- 6.3: School survey
- 6.4: Reporting
- 6.5: CRM usage
- 6.6: Follow-up management
- 6.7: Demo management
- 6.8: Proposal preparation
- 6.9: Order conversion
Module 7: Communication & Personality

8Lessons ·
- 7.1: Professional appearance
- 7.2: Body language
- 7.3: Speaking skills
- 7.4: Presentation skills
- 7.5: Listening
- 7.6: Asking the right questions
- 7.7: Confidence
- 7.8: Email communication
Module 8: Assessment & Certification

7Lessons ·
- 8.1: Product test
- 8.2: Curriculum test
- 8.3: Sales test
- 8.4: Role plays
- 8.5: Product presentation
- 8.6: Objection-handling test
- 8.7: Field assignment